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Corporate Branding
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Consumer Behavior Articles research papers
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This 15 page paper looks at the concept and practice of cooperate branding and then compares and contrasts the branding of a company to the branding of a product. The discussion includes numerous real life examples to illustrate points raised and assesses the way a firm may choose between cooperate and product brandings strategies. The bibliography cites 16 sources.
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Pages:
15
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Filename:TS14_TEcorpbrand.doc |
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Paper Title:
Corporate Branding
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