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Countrywide Financial: New Home Loan Program
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Consumer Behavior Articles research papers
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A 10 page paper comparing the websites of Countrywide Financial and Ameriquest Mortgage company to identify and recommend a new program for one of the companies. Countrywide is having difficulty providing even adequate customer service; the program suggested for that company is that it reward word-of-mouth referrals with the payment of a mortgage payment or interest payment for an existing customer who refers someone who is approved for and completes a mortgage. The program will measure customer satisfaction and provide incentive for internal repairs for Countrywide. Bibliography lists 9 sources.
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Pages:
10
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Filename:CC6_KSecomCounAmeri.rtf |
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Paper Title:
Countrywide Financial: New Home Loan Program
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