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Creating an International Market; Richgro
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Business Marketing Case Study research papers
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This 11 page paper looks at how a product or company which is currently purely domestic may expand into an international market. The paper shows how a market could be assessed to find a good fit and then a marketing plan developed. The example used is the Australian company Richgro, manufacturer of a range of gardening products including a water retention product Ezi-Wet and a plan to enter the US market. The bibliography cites 7 sources.
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Pages:
11
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Filename:TS14_TErichgro.rtf |
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Paper Title:
Creating an International Market; Richgro
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