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Customer Retention by Use of the Customer Corridor;
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Business Marketing Case Study research papers
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This 15 page report style paper considers the use of the customer corridor in retaining and developing long term relationships between suppliers and their customers as well as attracting new customers. The paper is written in report format, heading were supplied buy the student. The paper concentrates on the example of Cadbury Schweppes, but may be equally applied to any other company in a commercial environment. The paper includes two flow carts and the bibliography cites 10 sources.
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Pages:
15
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Filename:TS14_TEcusco2.wps |
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Paper Title:
Customer Retention by Use of the Customer Corridor;
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