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Customer Satisfaction In Service
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Consumer Behavior Articles research papers
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A 6 page paper discussing current views of ways to enhance customer satisfaction in service applications. Service has been a larger contributor to the overall economy for several years, and the trend is only growing. Businesses spend millions on market research and inventive new ways to build new customers, but too many neglect their existing customers and allow them to be unhappy with the service they have received. Despite all the market research and consumer behavior research of recent times, perhaps the best route to increasing customer satisfaction is that paved by small merchants of a less sophisticated era, when there was no discussion of 'company policy' when a customer was unhappy, and the reasonable customer never, ever left unhappy with the solution Bibliography lists 15 sources.
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Pages:
6
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Filename:D0_Custsats.wps |
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Paper Title:
Customer Satisfaction In Service
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