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Customer Satisfaction and Organizational Behavior
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Consumer Behavior Articles research papers
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A 12 page paper reviewing several empirical studies of customer satisfaction. There appears to be relatively few published empirical studies that specifically address the issue of customer satisfaction. Even fewer use the information gained to suggest changes in organizational behavior, at least at systemic levels where those changes can have the greatest effect. Those studies that do exist, however, bring valuable insights that together can lead to a synthesis of the information within them and understanding the theoretical frameworks in which each was undertaken. Bibliography lists 13 sources.
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Pages:
12
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Filename:CC6_KScustSatOrgBe.rtf |
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Paper Title:
Customer Satisfaction and Organizational Behavior
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