|
|
 |
|
|
Customer Service at 3M
|
|
|
|
|
|
|
|
|
|
The following document can be e-mailed to you TODAY! |
|
International Business Essay research papers
|
|
|
|
|
|
 |
|
[
send me this term paper
] |
|
A 10 page paper tracing the evolution of 3M’s customer service from fragmented, erroneous and inefficient to the development of one of the most enviable systems in existence today. 3M’s first step was to develop a vast data warehouse containing all customer, sales and product information, then to link that data warehouse to the company’s website so that customers also can access their own information as well as view every one of the more than 50,000 products that the $16 billion company sells in more than 200 countries. The result is greatly improved customer service that also serves the principles of retention marketing and strategic account management. Bibliography lists 11 sources.
|
|
Pages:
10
|
|
Filename:CC6_KSmgmt3MCustSer.rtf |
|
Paper Title:
Customer Service at 3M
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to International Business Essay Paper Search
|
|
|
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|