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Daimler Chrysler: Gaining New Ground
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Business and Management research papers
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5 pages in length. The
much-heralded 1998 merger of Daimler-Benz and Chrysler has turned
into a head-on collision between German and American business
cultures. The focus of this paper is on the merger, the SWOT
analysis and what problems lay ahead for this company.
Bibliography lists 4 sources.
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Pages:
5
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Filename:D0_JGAdmchr.rtf |
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Paper Title:
Daimler Chrysler: Gaining New Ground
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