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DaimlerChrysler; A Difficult Merger
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Management Theories research papers
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In 1998 Daimler-Benz acquired Chrysler. This 8 page paper examines the way that the acquisition took place and the failure to realize benefits. The paper starts with background and considers why the acquisition was attractive. A SWOT analysis is used to assess the strengths weaknesses, opportunities and threats; the paper then ends with the recommendation for Daimler to divest of Chrysler. The bibliography cites 7 sources.
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Pages:
8
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Filename:TS14_TEDCfail.rtf |
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Paper Title:
DaimlerChrysler; A Difficult Merger
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