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Damage Control at Cerner
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Business and Management research papers
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A 3 page open letter to shareholders attempting to protect Cerner’s stock price following release of a memo intended for internal use only. The CEO made some outrageous statements in an email intended for 400 local managers only, but which found its way to wide dissemination after being posted to the Internet. Stock price recovered, but in the short term it declined more than 25% as investors gave closer scrutiny to the company’s management. Bibliography lists 1 source.
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Pages:
3
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Filename:CC6_KSmgmtCerner.rtf |
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Paper Title:
Damage Control at Cerner
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