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Data Collection for PiggyBank
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Consumer Behavior Articles research papers
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A 3 page paper discussing issues associated with gaining insight into preferences of customers of a retail bank. There are a number of means of gaining information about customers and how they behave, which indicates what they want. A more direct approach is to ask customers what they want. This can be accomplished in a variety of ways, including interviews, online surveys and document review. Bibliography lists 6 sources.
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Pages:
3
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Filename:CC6_KSresDataCol.rtf |
Paper Title:
Data Collection for PiggyBank
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