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Daugavpils; A Long Term Approach to Marketing the City
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Business Marketing Case Study research papers
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This 16 page paper considers the run down city of Daugavpils and considers how the city may be developed to attract both business investors as well as tourists. The writer takes an holistic approach, considering looking at the product, in this case a city, and looking at what can be undertaken in a practical manner to prepare the area for a marketing campaign. The proposed plan involves the maximization of the existing resources and local attributes and minimizing the local problems.
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Pages:
16
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Filename:TS14_TEdaugav.wps |
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Paper Title:
Daugavpils; A Long Term Approach to Marketing the City
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