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Dell Computer Corporation
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Consumer Behavior Articles research papers
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This 9 page paper offers an overview of Dell Computer Company. Discussion includes a brief description/history of the company, the marketing mix using the 4Cs (an update of the 4Ps), market share of PCs and servers in the U.S. and international markets, as compared to several competitors, factors of their competitive advantage, and worldwide operations. Bibliography lists 12 sources.
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Pages:
9
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Filename:MM12_PGdell5.rtf |
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Paper Title:
Dell Computer Corporation
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