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Designing Research - Focus Groups and Postal Questionnaires
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Business Marketing Case Study research papers
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This 8 page paper looks at the use of focus groups and postal questionnaires in market research, considering the advantages and disadvantages of the different methods. The paper then presents a sample questionnaire suitable to be used by the automotive industry to assess desirable characteristics of cars and after sales service. The bibliography cites 3 sources.
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Pages:
8
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Filename:TS14_TEfocusg.rtf |
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Paper Title:
Designing Research - Focus Groups and Postal Questionnaires
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