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Designing a Marketing Audit
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Consumer Behavior Articles research papers
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A 6 page paper designing an extensive marketing audit for an existing company. The audit includes items such as market research; best-customer profile; review of marketing materials; examination of product pricing structure; and review of distribution channels, among other investigations. Overall, this extensive marketing audit will provide benchmark information for future audits. The initial effort will require nearly six months to complete, but it will lay a foundation for future audits that will require much less time and labor. Bibliography lists 4 sources.
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Pages:
6
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Filename:CC6_KSmktgAudit.rtf |
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Paper Title:
Designing a Marketing Audit
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