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Developing a Direct Marketing Strategy This
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Business Marketing Case Study research papers
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16 page paper considers the way in which a UK company; the AA, can reach targets for increased sales to existing customers, increased customer retention and increase the customer base through direct marketing. The strategy recommended makes use of customer relationship marketing and an holistic approach to the different selling mediums and customer contract points. The bibliography cites 17 sources.
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Pages:
16
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Filename:TS14_TEAAdmar.rtf |
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Paper Title:
Developing a Direct Marketing Strategy This
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