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Developing a Marketing Plan; A Practical Demonstration
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Business Marketing Case Study research papers
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This 7 page paper look at how a small company may develop a marketing campaign in order to compete with larger and more financially strong companies. The paper uses the example of a small book shop and puts forward the suggestion of a campaign with an explanation on the reason why certain measured are advocated. The bibliography cites 5 sources.
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Pages:
7
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Filename:TS14_TEbooksh.rtf |
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Paper Title:
Developing a Marketing Plan; A Practical Demonstration
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