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Developing a New Marketing Strategy for Swatch
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Business Marketing Case Study research papers
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This 7 page paper develops a new marketing plan for Swatch which will compliment the current market position of the product but increase sales. The paper defines the market and then uses the 4 P’s pf product, price, placement and promotion to determine areas that require attention. The promotions section makes specific suggestions for long and short term marketing campaigns and activities. The bibliography sites 8 sources.
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Pages:
7
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Filename:TS14_TEswatcmk.rtf |
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Paper Title:
Developing a New Marketing Strategy for Swatch
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