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Developing a New Synthetic Motor Oil
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Consumer Behavior Articles research papers
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A 12 page “consultant’s report” to an oil company concerning developing a new synthetic motor oil. Synthetic motor oils have several advantages over conventional motor oils in terms of performance and longevity. Greater stability at high temperatures over time and enhanced starting ability in very cold weather are two of the advantages that synthetic motor oils offer consumers. Any company seeking to develop and market another synthetic motor oil likely should focus on the technical aspects of the product. The purpose here is to outline a plan and rationale for developing and marketing a new, high-performance synthetic motor oil. Bibliography lists 8 sources.
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Pages:
12
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Filename:CC6_KSmktgMotOil.rtf |
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Paper Title:
Developing a New Synthetic Motor Oil
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