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Developing an Online B2B Relationship with Current Customers
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Term Papers on Applied Operations Management research papers
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A 3 page paper discussing points that need to be considered when developing B2B relationships in the electronic environment. In principle, nothing about e-business has changed basic business principles or the basics of marketing. In practice, the advent of the Internet has changed virtually everything. The Internet has removed virtually all geographical boundaries. What each company needs to guard against most is hidden unethical behavior along the supply chain that may not be apparent to either company but could be detrimental to the future of each. The paper uses Gap as example. Bibliography lists 2 sources.
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Pages:
3
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Filename:CC6_KSmgmtB2BconsSCM.rtf |
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Paper Title:
Developing an Online B2B Relationship with Current Customers
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