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Diageo PLC
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A 6 page paper. Diageo PLC was born through the 1997 merger of Guinness and Grand Metropolitan. The company is the largest producer of alcoholic beverages in the world. Its brands include Guinness, Tanqueray, Smirnoff, Johnnie Walker and Beaulieu wines, among many others. This essay discusses the company, two of its major competitors and its aggressive and innovative marketing strategies. 1 Table included. Bibliography lists 11 sources.
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Pages:
6
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Filename:MM12_PGdiageo.rtf |
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Paper Title:
Diageo PLC
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