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Directions for Disney
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Business and Management research papers
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An 11 page paper discussing internal and external factors affecting change at Disney after merging with ABC. Disney grew tenfold in ten years under the leadership of Michael Eisner and his total command style of management. The merger with ABC created an entertainment behemoth facing several choices of which direction to travel. As is common to any other company, Disney needs to determine its own vision for the entertainment industry and the part that Disney intends to play in the future. Bibliography lists 7 sources.
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Pages:
11
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Filename:CC6_KSdisneyDir.rtf |
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Paper Title:
Directions for Disney
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