|
|
 |
|
|
Distinguishing Between Advertising and Promotion
|
|
|
|
|
|
|
|
|
|
The following document can be e-mailed to you TODAY! |
|
Consumer Behavior Articles research papers
|
|
|
|
|
|
 |
|
[
send me this term paper
] |
|
A 4 page paper discussing advertising and promotion, how they are similar and how they are different. One of the "four Ps" of marketing – the marketing mix – is that of promotion, of which advertising is a part. Promotion includes advertising, but the marketer may not have as much direct control over promotion as over advertising. One view is that advertising is the longer term prospect, that active promotion as a discrete activity is a more short term affair. Both contribute to the same overall goal but take different approaches. Bibliography lists 5 sources.
|
|
Pages:
4
|
|
Filename:CC6_KSadvPromo.rtf |
|
Paper Title:
Distinguishing Between Advertising and Promotion
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to Consumer Behavior Articles Paper Search
|
|
|
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|