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Distribution Channel Strategy at FedEx Kinko's
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A 4 page paper reviewing an "InfoWorld" article discussing FedEx Kinko's new remote printing service. Rather than printing a file and then taking it either to Kinko's or an in-house printing office, the user sends it to Kinko's electronically for remote printing. The user can select any number of remote Kinko's locations, enabling it to forego expensive shipping of heavy brochures and catalogs or overnight service for smaller items. As FedEx Kinko's converts increasing numbers of businesses to the concept of remote printing, it gains revenue from that aspect of the business; creates value for its customers; links its customers tightly to the company; and does not dilute earnings on the process with the effects of soaring fuel costs. Bibliography lists 2 sources.
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Pages:
4
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Filename:CC6_KSmktgFedXkink.rtf |
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Paper Title:
Distribution Channel Strategy at FedEx Kinko's
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