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E-Nike: Nike’s Internet Initiative and Online Marketing
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Consumer Behavior Articles research papers
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This 6 page report
discusses the corporate giant Nike. Nike, the goddess of victory, is also the goddess of
athletic shoes. The report focuses on Nike’s Internet-based efforts and its unique way of
offering its products online. Bibliography lists 8 sources.
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Pages:
6
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Filename:D0_BWenike.rtf |
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Paper Title:
E-Nike: Nike’s Internet Initiative and Online Marketing
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