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EasyJet
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Business Marketing Case Study research papers
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This 12 page paper examines the low cost airline EasyJet, the main rival of Ryanair, looking at the market they compete in, how they perform in this market, their competitive advantages and marketing strategies. The paper ends with marketing recommendations that build on the current messages and will appeal the existing target market as well as attract new business. The bibliography cites 8 sources.
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Pages:
12
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Filename:TS14_TEeasyjet.rtf |
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Paper Title:
EasyJet
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