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Edmondson's "BMW's Dream Factory" - Examination
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6 pages in length. To look at the vehicle that project chief Hans-Joerg Vögel is wholly immersed in, both physically and emotionally, is to witness the culmination of what many automakers - and many global businesses for that matter - fail to understand in their myopic quest for high profits: The company's workforce is an integral component to that objective. New chief executive Norbert Reithofer has readily taken the torch from predecessor Helmut Panke whose vision of open communication and brainstorming throughout the company's ranks has placed BMW's operational tactics and stellar products in a class unto themselves. No additional sources cited.
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Paper Title:
Edmondson's "BMW's Dream Factory" - Examination
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