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Enhancing Public Relations at Hair Gallery International
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Consumer Behavior Articles research papers
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A 10 page paper describing a proposed public relations effort. Hair Gallery International is a successful salon near Irvine, California that seeks to become a greater part of the community and to solidify its relationships with current customers while also developing new ones. The framework in which this public relations effort will be undertaken is characterized by the RACE acronym: research, action/planning, communication and evaluation. The paper addresses each component specifically and includes a customer survey questionnaire. Bibliography lists 8 sources.
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Pages:
10
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Filename:CC6_KSmktgHairPR.rtf |
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Paper Title:
Enhancing Public Relations at Hair Gallery International
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