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Entering the Chinese Cosmetic Market
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Business Marketing Case Study research papers
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This 9 page paper considers the potential of the market for in China for cosmetics, including skin care products and makeup. The market s examined in the context of medium sized business seeking a new market to enter. After assessing the market ethnocentric and polycentric approaches are considered for entrance into the market. The bibliography cites 10 sources.
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Pages:
9
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Filename:TS14_TEchinacos.rtf |
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Paper Title:
Entering the Chinese Cosmetic Market
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