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Establishing Marketing Controls at Clinique®
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Consumer Behavior Articles research papers
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A 6 page paper discussing the
need for and mechanism of establishing marketing audit and control in advance of the launch of a
new cosmetic product. The paper discusses Clinique's rather unique relationship with its
customers and recommends that marketing review of this product be conducted monthly for the
first year, continuing into the second if the administrative marketing budget allows. The overall
marketing effort should be done at least annually; the paper recommends semiannual or even
quarterly review for this product in the second year if monthly review proves to be prohibitive.
Bibliography lists 6 sources.
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Pages:
6
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Filename:CC6_KScliniqMktg.wps |
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Paper Title:
Establishing Marketing Controls at Clinique®
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