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Estee Lauder and the Cosmetics Industry
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Business Marketing Case Study research papers
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15 pages in length. The
Estée Lauder Companies Inc. is one of the world's leading
manufacturers and marketers of skin care, makeup, fragrance and
hair care products. This paper examines the history of the
company as well as the cosmetics industry in general. Future
trends and analysis of the Estee Lauder Company are also
included. An excellent resource paper on the cosmetics industry.
Bibliography lists 21 sources.
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Pages:
15
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Filename:D0_JGAestee2.wps |
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Paper Title:
Estee Lauder and the Cosmetics Industry
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