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Evaluating Customer Satisfaction

 
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Evaluating Customer Satisfaction

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A 15 page research paper primarily examining the reasons and the need for vigilance in the area of customer satisfaction. Too many companies get so involved in their own internal processes that they forget to ask their customers just what it is that they want. Several authors maintain that it is nothing short of folly to teach sales and marketing staffs the finer points of quality control in the manufacturing process, forgetting that it is these very people who have the most direct contact with the companies' customers. Bibliography lists 8 sources.
Pages: 15
Filename:D0_Custsat.wps
Paper Title: Evaluating Customer Satisfaction
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