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Evaluating Potential Markets
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International Business Essay research papers
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This 24 page paper considers how a potential market may be evaluated. The paper uses the example of a company that supplies telecommunications infrastructures and considers how the company may assess the markets available. The paper considers aspects such as the lifecycle of the industry, the use of simulation models and the value of competitive intelligence. The bibliography cites 17 sources.
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Pages:
24
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Filename:TS14_TEevalmk.rtf |
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Paper Title:
Evaluating Potential Markets
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