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Expanding Into Russia
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Consumer Behavior Articles research papers
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A 9 page paper presenting a preliminary proposal for expanding Starbucks into Russia. The expansion was planned several years ago; this one includes forming a joint venture with Subway Corporation and a Russian company that can provide navigation through cultural barriers. The Russian economy has been improving since its collapse in the late 1990s, and the coffee market is strong in Russia's largest cities. Includes 2 figures. Bibliography lists 8 sources.
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Pages:
9
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Filename:CC6_KSmktgStarRus.rtf |
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Paper Title:
Expanding Into Russia
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