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Expanding Polo Ralph Lauren into Saudi Arabia
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Business Marketing Case Study research papers
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This 9 page paper examines the potential of Polo Ralph Lauren to expand into the Saudi Arabian apparel market. The paper started with a Porters Five Forces analysis and a SWOT analysis of the company and then looks at the macro environment in Saudi Arabia to assess this as a potential market for the company. The paper then suggests a market entry strategy for the company. The bibliography cites 8 sources.
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Pages:
9
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Filename:TS14_TEpolosa.rtf |
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Paper Title:
Expanding Polo Ralph Lauren into Saudi Arabia
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