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Expansion Strategy Simulations
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Consumer Behavior Articles research papers
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An 8 page paper discussing the topics and lessons contained in three simulations addressing expansion of a Chicago restaurant into a producer of Italian sauces that eventually are sold in Europe and Japan as well as the in the US. The progression of the company moves from the original business plan to deciding whether the company should offer Italian sauces to Japan or perhaps provide Japanese sauces there. Bibliography lists 5 sources.
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Pages:
8
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Filename:CC6_KSstratSimExp.rtf |
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Paper Title:
Expansion Strategy Simulations
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