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Fast Food: Developing Distribution Channels
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Consumer Behavior Articles research papers
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A 6 page paper discussing distribution channels at Wendy's and McDonald's, concluding that McDonald's holds the advantage over Wendy's in this area of marketing. With 31,000 stores compared to Wendy's 6,700, McDonald's has distribution advantage in terms of ubiquity if nothing else. To date, neither company takes full advantage of the non-traditional places of distribution available to them such as hospital and college cafeterias, airport terminals or shopping mall food courts. Bibliography lists 4 sources.
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Pages:
6
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Filename:CC6_KSmktgFFdistMcDW.rtf |
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Paper Title:
Fast Food: Developing Distribution Channels
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