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Fast Food: Pricing and Promotion
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Consumer Behavior Articles research papers
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A 7 page paper discussing pricing and promotion at Wendy's and McDonald's, concluding that despite recent problems including the "fraudulent finger fiasco," Wendy's holds advantage over McDonald's in terms of pricing and promotion in the competitors' current market. Wendy's price advantage stems from the rise in "fast casual" dining and its fit into that segment of the restaurant industry. Its promotional advantage originates with the fact that Wendy's largely is continuing something it has been doing for years, whereas leading industry competitor McDonald's is merely playing catch-up as it strives to regain lost customers. Bibliography lists 6 sources.
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Pages:
7
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Filename:CC6_KSmktgFFpricMcDW.rtf |
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Paper Title:
Fast Food: Pricing and Promotion
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