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Finding the Right Price at Alma Products
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Business Marketing Case Study research papers
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A 4 page breakeven analysis for a new charcoal starter product offered by Alma Products. Alma’s principals are not overly concerned with making a profit during the first year, but neither should the company sell the product for a low price at the outset only to raise it later. The paper recommends prices at which retailers and mail order houses should sell the product. Bibliography lists 3 sources.
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Pages:
4
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Filename:CC6_KSacctBrkevnAlma2.rtf |
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Paper Title:
Finding the Right Price at Alma Products
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