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Flanking in a Price War
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This 4 page paper provides an overview of Roger Calantone, Cornelia Droge, David Litvak and C. Anthony di Benedetto's article entitled 'Flanking in a Price War' and considers the implications of some of the major points in the article. This paper analyzes the main points, considers the experimental design, and the results of the experiment. Further, this paper also provides a critical analysis of the Quebec Grocery Market and the forms of competition, and then considers the strengths and weaknesses of applying the experimental design. No additional sources cited.
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Pages:
4
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Filename:MH11_MHflank.wps |
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Paper Title:
Flanking in a Price War
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