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Forte Hotels, Branding, and Possible Future Markets
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Business Marketing Case Study research papers
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This 12
page report discusses the United Kingdom’s hotel chain known as
the Forte Hotels Group. The Forte Hotel Group includes Le
Meridien, Trusthouse, Posthouse and Heritage hotels around the
world and is the United Kingdom’s leading hotel group with 300
properties representing 30,000 rooms. The company employs
approximately 47,000 people throughout the world
(forte-hotels.com). Sixteen of the hotels are in London alone.
In fact, Forte’s Trusthouse properties alone number over 200
hotels in Britain. The hotel industry is a notoriously
troublesome realm in which to truly prosper requires the
establishment of a clear identity. “Branding” has proven itself,
time and again, to be an important component in the overall
marketing mix of the “hospitality” industry. Bibliography lists
7 sources.
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Pages:
12
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Filename:D0_BWforte.wps |
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Paper Title:
Forte Hotels, Branding, and Possible Future Markets
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