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Four Business Functions at Southwest Airlines
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Consumer Behavior Articles research papers
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A 14 page paper discussing how in 2006, Southwest still has not experienced a losing quarter and still has not laid off an employee. How much longer it can make this claim becomes less certain with each passing quarter, as bankruptcy-protected airlines gain steep concessions from trustees, suppliers and employees while Southwest continues with business as usual. The purpose here is to examine Southwest's approach to marketing, finance, management and human resource management. Southwest has been and remains one of the finest examples of a well-managed company available. It faces tough challenges in the future, but it is well practiced in dealing with tough challenges. Bibliography lists 10 sources.
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Pages:
14
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Filename:CC6_KSairSWbizFun.rtf |
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Paper Title:
Four Business Functions at Southwest Airlines
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