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Frito-Lay and the Sun Chip Multigrain Snack
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Business Marketing Case Study research papers
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This 14 page paper is based on a case study supplied by the student. The paper outlines the development of the multigrain snack called Sun Chips by Frito-Lay and the issues when deciding if this product should come to market. The paper carries out a SWOT analysis to look at strengths, weaknesses, opportunities and threats of this new product and then at the marketing of the product before determining of this launch should go ahead. The paper also suggests a marketing campaign that can be used. The bibliography cites two sources.
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Pages:
14
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Filename:TS14_TEfritol.rtf |
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Paper Title:
Frito-Lay and the Sun Chip Multigrain Snack
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