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GM Brings Pontiac GTO Back Through Australia's Holden
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Consumer Behavior Articles research papers
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An 8 page paper. GM ended production of the Pontiac Trans Am with the 2002 model. After almost 30 years, GM will bring the Pontiac GTO back to the American roads with the 2004 model year. The new GTO will be built at GM's Australian subsidiary, Holden. This essay first provides a short introduction to the GTO and when and why the company stopped building this car. The writer explains why Holden's Monaro model was selected as the basis for a new GTO. The specifications for the new model are reported and discussed. The target markets and marketing plan for this new car are also explained. Bibliography lists 11 sources.
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Pages:
8
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Filename:D0_ PGgto.rtf |
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Paper Title:
GM Brings Pontiac GTO Back Through Australia's Holden
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