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Gap Inc.; Marketing in the UK
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Business Marketing Case Study research papers
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This 18 page paper looks at the marketing of Gap Inc. in the UK. The paper looks at Gap, its marketing and positioning as well as target market, the paper also considers the activities and position of two main competitors, Next PLC and Benetton, and also at the macro environment influencing the clothing industry in the UK. The bibliography cites 23 sources.
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Pages:
18
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Filename:TS14_TEgap003.rtf |
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Paper Title:
Gap Inc.; Marketing in the UK
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