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Gazman
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Management Theories research papers
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Gazman are a well known menswear chain in Australia with 29 branches. The traditional bricks and mortar store has many strengths, such as brand image and service level, but also has inefficiencies, such as the use of paperwork and the lack of internet support or sales. This 11 paper argues that the current strategies are good, but should be enhanced with increased use of technology for dealing with suppliers and the HRM department as well as developing the internet site to cope with sales. The bibliography cites 15 sources.
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Pages:
11
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Filename:TS14_TEgazman.rtf |
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Paper Title:
Gazman
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