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Glaxo Wellcome's Asian Presence
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A 12 page paper discussing the company's move into China. Glaxo Wellcome is one of the world's most respected pharmaceutical companies, having originated from the 1995 merger of two of the same. Strong in marketing and planning now, the company is suffering from the loss of its best-selling drug to the generic market after losing patent rights to it in 1997. Sir Richard Sykes became chairman of Glaxo in 1993 and immediately set the company to work searching for new drugs to replace the loss of its best-selling ones; the resulting lag, though costly in terms of revenue, gives the company time to turn more attention to becoming one of China's most important Western pharmaceutical manufacturers and marketers. Bibliography lists 17 sources.
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Pages:
12
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Filename:CC6_KSGWAsia.doc |
Paper Title:
Glaxo Wellcome's Asian Presence
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