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Goodyear; A Case Study
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Business and Management research papers
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This 5 page paper considers a case study where Goodyear are faced with a difficult decision. The company need to increase sales, but the most obvious strategy is one that may alienate existing retailers and could reduce the overall sales. The writer considers the different strategies available and recommends an alternative strategy. The case study was supplied by the student. The bibliography cites 3 sources.
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Pages:
5
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Filename:TS14_TEgoodyr.rtf |
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Paper Title:
Goodyear; A Case Study
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