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HOW TECHNOLOGY AIDS LOCALIZATION OF GLOBAL BRANDS: A LITERATURE REVIEW
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Consumer Behavior Articles research papers
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This 10-page paper provides a literature review to determine how and if technology does help localization of global brands. The paper also points out pros and cons to globalizaion versus local marketing activities. Bibliography lists 20 sources.
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Pages:
10
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Filename:D0_MTtecglo.rtf |
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Paper Title:
HOW TECHNOLOGY AIDS LOCALIZATION OF GLOBAL BRANDS: A LITERATURE REVIEW
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