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Harley-Davidson
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Consumer Behavior Articles research papers
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A 5 page paper examining the financial position of this motorcycle maker and including other business factors including customer demographics. Harley-Davidson has been amazingly successful as it has succeeded in exploiting the "hog" image while also gaining the approval of younger and affluent customers. When it was struggling to regain lost market share in the 1980s and 1990s, its first order of business was to recover lost ground and slighted reputation. Currently the company is leading the industry in the superheavyweight classification, and in late 2006 its stock is at an all-time high. Bibliography lists 6 sources.
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Pages:
5
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Filename:CC6_KSfinHarley.rtf |
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Paper Title:
Harley-Davidson
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